The project focuses on creating a cohensive visual identity for an organic juice, jam, and preserve maker. The proposal includes the design of product labels, visual assets, and a color scheme that reflects the brand's commitment to natural and organic ingredients. The visual identity aims to capture the essence of the brand's artisanal quality and dedication to sustainability, ensuring a consistent and modern look across all products.
The challenge was to design a visual identity that combined playful, modern typography with organic elements to reflect the brand’s commitment to sustainability. Inspired by the demand for natural products during the pandemic, the goal was to create a fresh, approachable design using bold type and textured fruit illustrations that stood out in the competitive organic market while celebrating its connection to nature.
This brand’s identity is rooted in the organic movement and the modern desire to reconnect with nature. Drawing inspiration from the vibrant freshness of fruits, it uses playful, dotted illustrations and bold typography to create a balance between contemporary design and natural elements. The visual language transforms organic living from an aesthetic into an engaging, approachable experience, celebrating the simplicity and creativity of nature.
